Raise awareness and increase consideration regarding the mobile application of NS Online. Convince the audience that the NS application is broader than train schedule services and you can plan your trip with it. We created an influencer marketing campaign challenging couples to reach a special location using the app and NS mobility options. To ensure authentic content, we focused on user-generated content (UGC). Talents filmed the challenge and posted it on their channels. UGC is essential as it increases engagement and conversions, serving as a trust signal to consumers and influencing their behavior.