Revitalize the New Balance Running brand and create a fresh and exciting image to attract a new generation of runner enthusiasts. The campaign concept is a New Balance Running Club called "Young Youth" that embodies the brand's values of team spirit, togetherness, and motivation. It leverages influencers Yuki Kempees, Marc Udo and Samuel Verissimo to create an inspiring environment for members and aims to motivate the community to achieve their fitness goals through training and support. The campaign creates a community of like-minded individuals to increase brand awareness and affinity among the fitness-oriented audience.